Scott Berkowitz Legal Sea Foods

The company continued to expand in Boston and out of state, and in 1992, Roger Berkowitz became president and CEO of Legal Sea Foods. Legal Seafood`s has been on the waterfront in Boston since 1980, after 25 years in Allston, Massachusetts. In the new building, owner Roger Berkowitz and his employees make sure they live by their motto “If it`s not fresh, it`s not legal.” During the 2016 presidential primary, Legal Sea Foods launched a parody on the campaign theme. On Super Tuesday, Roger Berkowitz declared himself a candidate for president of the United States in a parody advertising campaign of the “shady” election. Among other things, he promised he would legalize seaweed on his first day in office, and he urged voters to #feeltheberk on social media. [73] The spots were broadcast in newspapers, radio and print media. [74] The “Welcome to Legal” campaign was launched in 2019 with ads alluding to the legality of marijuana in Massachusetts. The campaign received national attention, with comments from posts such as AdWeek and AdAge. [69] [75] “Seeing restaurateurs come together to find mutually supportive solutions is a cause for celebration. At Ronald Reagan`s first inauguration in 1981, fish soup was selected by Legal Sea Foods[17] to represent the Commonwealth of Massachusetts and has been served at every presidential inauguration since. [18] Also in 1981, the restaurant established one of the first quality control centres for fish processing and distribution. See more of the author`s books, see similar authors, read author blogs, and more In 1992, George Berkowitz, George`s son, took over the management of private catering.

Roger has worked in the family business since the age of ten and is an honorary graduate of Syracuse University`s S. I. Newhouse School of Public Communications. [21] During this time, Roger became a spokesperson for the company and voiced numerous Legal Sea Foods radio commercials, including the award-winning “Fresh Insights” radio campaign. [22] “Restaurants are agile enough to survive a recession and agile enough to survive a bad winter season,” Berkowitz says. “But unless you have a huge war chest and you`re willing to burn a lot of money, no one is agile enough to absorb that.” On February 22, 2014, a carbon monoxide leak killed the manager of Walt Whitman Shops` Legal Sea Foods store in Huntington Station, New York, and 27 other patients. The leak was believed to have been caused by a faulty flue attached to a gas water heater. Roger Berkowitz, president and CEO of Legal Sea Foods, said the company will install carbon monoxide detectors and conduct comprehensive safety audits at all sites. He also promised to be at the forefront of legislative efforts to mandate the use of carbon monoxide detectors in commercial buildings.

[39] [40] “The recent pressure from COVID-19 on the restaurant industry has been enormous and almost impossible to manage alone,” Kim Giguere-Lapine, PPX`s chief marketing officer, said in a statement about the acquisition of Legal Sea Foods. Menus vary by location, season, and concept, but they all include a wide variety of seafood appetizers, appetizers, salads, and desserts. More than 40 varieties of fresh fish and shellfish, prepared according to New England tradition, are available throughout the year. Some of the most popular products are: lobster, clam chowder, fried clams, crab cake, shrimp cocktail, tuna burgers, baked scrod, surf and grass and grilled fish fillets. Extensive wine lists and full-service bars are also available at all locations and have been recognized for their philosophy of providing value across all price ranges. The restaurant offers separate menus for lunch and dinner, as well as gluten-free and children`s menus. In April 2017, Legal Fish Bowl debuted in Kendall Square. The restaurant is a quick and casual concept with six signature poke bowls as well as the ability to create your own. That same year, Roger Berkowitz received the James Beard “Who`s Who” Award. [42] “I suspect there will be a lot of creative thinking in the future,” Berkowitz says.

“There can be changes. Will there be more ghost kitchens? Will there be an increase in delivery? Would high-end restaurants become more festive? Will they become more supply-oriented at the cheaper end? A few months ago, rumors circulated that Berkowitz, whose grandfather founded the seafood business in 1950 as a fish market in Cambridge, Massachusetts, might sell the popular mid-priced chain that opened its first restaurant in 1968 to PPX Hospitality Brands, a new offshoot of Danu Partners. an Irish investment company based in Medford, Massachusetts. Although financial terms are not publicly disclosed, this transaction was closed today, both parties confirm. In 2009, Legal C Bar debuted with a retail outlet in Dedham, Massachusetts, focused on casual seafood and custom cocktails. [37] We set the highest standards of quality, hygiene and safety at every stage of the process, from purchasing, processing and shipping to preparation in our restaurants.